In effect from: Jul 31, 2026

Prettyroads publishes Prettyroads. This policy sets out what visiting prettyroads.com involves in data terms, and what you can do about it.

Types of Information

Two kinds of information reach us. The first is automatic: standard server and analytics data such as IP address, approximate location, device and browser details, and which pages of prettyroads.com were viewed. The second is whatever you deliberately hand over — a comment, a newsletter signup, or a message you send us.

Because this site covers Prettyroads, one point deserves its own sentence — we ask readers not to send us sensitive personal details, and we delete rather than retain anything of that kind that reaches us unprompted.

Processing Purposes

We process this information to maintain and secure the site, to analyse readership in aggregate, to send opted-in email, and to support advertising if and where it runs.

Cookies and Tracking

Cookies and similar browser storage are covered separately, in detail, in our Cookie Policy.

Where advertising is served, third-party vendors including Google may use cookies to serve ads based on your prior visits to this and other websites. Google’s use of advertising cookies enables it and its partners to serve ads to you based on your visit to this site and/or other sites on the internet. You may opt out of personalised advertising by visiting Google Ads Settings, or opt out of a third-party vendor’s use of cookies for personalised advertising at www.aboutads.info.

Children’s Data

Readers are assumed to be adults. We neither target nor knowingly collect information from children below 13, or below 16 in jurisdictions setting that limit; such information is deleted if found.

Retention & Security

Data lifespans are tied to purpose — analytics on the provider’s expiry schedule, email addresses until you leave the list, comments until they are taken down. Protection is by way of restricted access and encrypted transport, applied proportionately. No online service can be perfectly secure.

Email Subscriptions

The list is confirmed opt-in only. You will get a verification email before anything else, every subsequent message has an unsubscribe link and our postal address, and removal is processed immediately.

Who Else Is Involved

Several providers may be involved in delivering prettyroads.com — hosting, analytics, email delivery, and advertising networks. Where a provider determines its own purposes (advertising and analytics vendors typically do), it is an independent controller and its policy governs what it does.

Exercising Your Rights

You have rights over your data, and which ones depend on where you are. Common to most: find out what is held, get it corrected, get it deleted, get a copy, push back on a particular use, and stop your data being sold or shared for ads. GDPR applies in the UK and EU; CCPA/CPRA and its equivalents apply across a growing list of US states. Global Privacy Control is honoured. More at State Privacy Notice and Do Not Sell or Share.

Where to Write

The address for privacy questions and data requests is hello@prettyroads.com.